Yep.

gaywrites:

The Target Corporation has just launched a line of rainbow-studded t-shirts supporting gay pride season, aiming to donate up to $120,000 of the proceeds to the pro-gay Family Equality Council. 

This may come as a shock to many gay rights activists, who remember Target sadly for its past contributions to MN Forward, a group that supported anti-gay political candidate Tom Emmer. However, Target also gets consistently high rankings on the Human Rights Campaign’s Corporate Equality Index, and it’s a sponsor of Minneapolis-area Pride events. 

“Target is not anti-gay,” Michael Francis, Target’s executive vice president and chief marketing officer, told The Los Angeles Times. “It’s important to set the record straight and provide some context.”

The shirts are apparently only available online and through the month of June. Get yours here. And in the meantime, what do you think about this? Is it a change of heart, or has Target always been allied?

gaywrites:

After department store giant JC Penney decided to use Ellen DeGeneres as a spokesperson for a new marketing campaign, the antigay group One Million Moms blew up and publicly shamed JC Penney for their actions.

But that’s not stopping the store from connecting with Ellen. In response to the unnecessary outrage, GLAAD has launched a campaign called Stand Up For Ellen asking people to tell JC Penney how thankful they are to have Ellen as a role model. 

JC Penney President Michael Francis voiced his enthusiasm for the partnership in a press release: 

“Importantly, we share the same fundamental values as Ellen. At JC Penney, we couldn’t think of a better partner to help us put the fun back into the retail experience. Moving forward, we’ll be focused on being in sync with the rhythm of our customers’ lives and operating in a ‘Fair and Square’ manner that is rooted in integrity, simplicity and respect. We’re thrilled that she’s joining our team to help convey the exciting transformation under way.”

As the article above explains, this is a particularly big deal for JC Penney, one we should all be proud of and thankful for. Haters gonna hate - the world stands with Ellen.